VMware launches simpler partner programme

VMware has launched VMware Partner Connect which it says is a simplified and flexible programme designed to enable partners to do business with VMware in a way that aligns to their business models.

VMware Partner Connect empower partners with flexibility to meet customers’ needs, making VMware technologies and services opportunities more accessible, the outfit claims.

The outfit claims its partners now have an enhanced experience that delivers simplicity, choice and innovation, and recognises and rewards partners based on the value they bring to customers.

Worldwide Channel Chief, VMware Jenni Flinders said that VMware Partner Connect reimagines the way it does business with and for our partners, helping them drive differentiated customer success and digital transformation.

“We designed Partner Connect with our customers in mind, and the idea that they should feel confident when choosing to go with a VMware partner. And this is just the beginning, as Partner Connect continues to evolve to deliver new and better ways for our partners to grow their business.”

VMware Partner Connect now offers three tiers: Partner, Advanced Partner, and Principal Partner. Hundreds of partners have been designated Principal Partners at today’s launch.

These partners can help customers identify and implement ideal VMware solutions, as evidenced by achievement of Master Services Competencies across different strategic IT priorities. These Principal Partners also earn comprehensive rewards including deployment and consumption incentives and prioritisation for collaborative business planning and co-selling opportunities with VMware.”

Enhancements include:

  • An Incentives and Development Funds portal, which provides enhanced dashboards and improved visibility for partners to track their activity with VMware,
  • A new VMware Learning Zone, which provides a wide variety of content, including the ability to customize learnings plans based on individual partner preferences,
  • Overall improved partner experience.

VMware plans to integrate partner programs from new VMware products, including VeloCloud and recently acquired VMware businesses VMware Carbon Black and Pivotal.