The move is seen as an attempt to increase the outfit’s exposure to more channel partners and a chance to widen a reputation.
Jonathan Boswell, director of strategic content for SAP and packaged applications for Tricentis, said that the visibility Tricentis gets from this partnership expands opportunities across the board and means that Tricentis solutions have a place in every SAP deal.
He thinks that since Tricentis is the global leader in SAP testing it is widening the market for non-SAP deals as well.
“Every company in the world wants to innovate faster, optimise costs and reduce business risk. Now that SAP is pointing to Tricentis as the way enterprises can actually achieve that, that resonates with SAP and non-SAP customers alike”, Boswell believes.