Snowplow hires Tessian’s Sapru

Tessian’s former CRO has been hired by the London-based analytics firm Snowplow to take advantage of what it says is its 2020 booming sales.

Abhirukt Sapru will be the outfit’s Vice President of Sales, as the behavioural data management platform provider looks to build on its strong 2020 growth.

While at Tessian, Sapru was the Chief Revenue Officer, Head of Business Development and Head of EMEA/APAC.

Snowplow said that Sapru will lead the Snowplow team in establishing and driving its global “go-to-market” strategy to provide global data teams with the capabilities to collect and “operationalise behavioural data at scale”, if that makes sense.

The appointment marks the next stage of Snowplow’s ambitious growth strategy, with the provider having achieved successful growth in 2020, despite the COVID-19 pandemic.

Sapru said that the companies that win today are those that put an understanding of their customers and prospects at the heart of their organisation, and COVID-19 and the global switch-off of the in-person economy accelerated this trend.

“Snowplow is uniquely placed to help businesses respond to these changes by powering the data journey that they are embarking on and I’m excited to lead the charge in bringing these capabilities to organisations around the world”, he claimed.