Rackspace faces the music

Rackspace is helping BMG, the fourth biggest global music company in the world, with its migration to Google Cloud.

With music consumption reaching new highs via streaming platforms and record amounts of data being processed, BMG was looking for a cloud solution that solved its scaling challenges and could power its data-heavy business.

With increasing data volumes, BMG anticipates cost optimisation will become a big initiative. Cloud tooling and provisioning from Rackspace Technology will enable BMG to keep its business economical while providing its services to artists and songwriters.

By migrating close to 95 percent of its applications to Google Cloud, BMG has already achieved significant savings by running workloads in the cloud compared to on-premises. The amount of savings will continue to increase as BMG and Rackspace Technology migrate additional applications over the coming months.

Rackspace Technology is helping BMG to accelerate cloud adoption by provisioning resources and advising on all cloud decisions. BMG will continue to work together with Rackspace Technology as it goes through the different stages of its cloud journey. Today, the project consists of migration; the next step will be migration stabilisation and then optimising and fortifying environments.

Rackspace Technology GM Jürgen Stauber said: “Organisations like BMG have had to address new levels of data processing as people consume more content via streaming services. This volume of data provides rich information which has many business benefits, but to support the increasing demand for such data, utilising a secure public cloud environment like Google Cloud provides an optimum environment which can be scaled up as required.”