Margins rise on desktop monitors

LCDscreenAverage selling prices (ASPs) of desktop monitors rose by 10 percent in the third quarter of 2014.

Displaysearch, which tracks such things and has now been taken over by HIS, said worldwide shipments in the quarter fell by over three percent and accounted for 34 million units.

Manufacturers will try and reverse that trend by offering bigger sizes and better features.  Those features will include better performance, higher quality displays and better resolutions.

PC display sizes have steadily increases with market share for 20-inch and greater units rising from 60 percent in the third quarter of 2013 to 64 percent in the third quarter of this year.

And monitors with full high definition (FHD) and better resolutions grew from 48 percent in Q3 last year to 56 percent this last third quarter.

Other features that have shown an increase include wide viewing angle technology.

Displaysearch said that the average selling price of monitors was $171 in Q3 2014, compared to $155 in Q3 2013.

Another report from Taiwanese analysts earlier this week predicted prices will decline in 2015 as manufacturing volumes increase.