The big idea is to integrate Foundation with LexisNexis InterAction, a client relationship management (CRM) solution purpose-built for legal and professional services, to empower the business development efforts of law and professional services firms.
LexisNexis Legal Business Solutions, GM Scott Wallingford said: “Law firm marketing and business development departments need a holistic view of client relationships to support their wide range of work from strategic planning to pipeline management. This natural integration of InterAction and Foundation provides insight into work that has been done, lawyers who did it, and all the parties involved – giving firms a competitive advantage.”
The CRM plus data management and firm intelligence solutions combo lets firms to use their collective knowledge to understand and serve their clients and grow revenue.
The streamlined integration will connect the contact and relationship content in InterAction with the rich client, matter, party and lawyer data within Foundation. Unifying this data will offer firms insights needed to win specific opportunities, providing clear connections between relationships, opportunities, and experiences.
Barry Solomon, Executive Vice President of Foundation Software Group said: “This holistic best of breed solution enables firms to efficiently connect the dots across the client lifecycle from marketing initiatives to work being done by the lawyers, improving both the business and practice of law.”