IBM expands PartnerWorld programme

Biggish Blue has expanded its Business Partner programme to give its partners greater flexibility and help develop new revenue streams as businesses continue to shift to the cloud.

The PartnerWorld programme now features two new tailored, specialised tracks – Build and Service – alongside its existing Sell pathway. IBM says the addition of these new tracks aligns the company with the growing trend of partners shifting and expanding their models to better compete in a market driven by cloud adoption.

As it continues to enhance its Systems portfolio with IBM Cloud, the company’s multi-cloud approach will also deliver greater overall agility, it added, as well as the ability to bridge mission-critical applications on IBM Z, Power and Storage systems.

Ultimately designed to co-create growth for both IBM and its partners, the reshuffled initiative features a refreshed incentive structure, a new Partner Support Desk, as well as new IBM Partner Packages that bundle Cloud and Cognitive benefits to enable partners to learn, develop and test solutions on IBM Cloud.

The framework also features new offers and resources to help partners develop and go to market in new ways, with IBM extending the PartnerWorld revalidation grace period, expanding select zero percent financing offers, and offering free Cloud and AI SaaS resources for 90 days.

The firm is also reimbursing approved digital co-marketing activities, as well as launching a free My Digital Marketing platform to help businesses shift to digital marketing.