Huawei planning adverts on smartphones

Huawei might be planning on showing advertisements on its upcoming smartphones as a method of bringing in new revenue streams.

According to MySmartPrice , a recent update on  Huawei devices contained the recently-unveiled Huawei Mobile Services core. In the Terms and Conditions page of the update, the company talked about plans for the ‘Huawei Ads’ platform which might soon be released to other devices from the company that don’t have the Google Play Services and instead run Huawei Mobile Services.

The personal data used for ads personalisation is retained for one year from the time of collection.
The data is stored in the data centres located in Hong Kong (China) and Singapore.

If the user gives their consent, Huawei Ads will also collect and process the user’s location information (via GPS) to provide “geographically relevant” advertisements

In addition, the data may also be processed by local customer service centres located, for example, in Egypt, Mexico, India, South Korea, and Pakistan, if you are currently residing in any of these countries
So far there have been no ads on the EMUI 10 build.