HP takes the bus for educational partners

The maker of expensive printer ink, HP, is taking to the road in a bus to support its education partners and get its wares in front of 25,000 students over the course of this year.

The idea is that resellers across the country can request that the bus makes a stop near them to help drum up interest from schools and educational institutions.

Neil Sawyer, channel and education director at HP, said that it hoped that increasing support for educational resellers would benefit existing partners as well as encouraging some fresh faces to get involved in the market.

“Over the past few years we’ve had a programme for our channel partners, called HP for Education, because we recognise that there is a growing swell of resellers that are very dedicated and specific in terms of what they do in education”, he said.

He added that the programme and its efforts with initiatives like the digital skills bus should continue to attract more education resellers.

“Whilst our big HP Platinum partners are extremely important to us and they’ve been around working with us for 20, 25 or even 30 plus years in many cases, what we have found through this programme is the emergence of a lot of very regional geographical resellers”, he said.

He said HP was working with its distribution partners to pick up on those smaller local partners that had opportunities to work with their nearby schools and colleges. “There are hundreds, if not thousands of resellers, that we want to work with as part of this programme.”