HP spruces up channel programme to find coronavirus

Maker of expensive printer ink, HP, has made changes to its programme to provide relief to partners impacted by the ongoing Coronavirus pandemic.

The vendor said it is implementing a predictable, flat-rate incentive programme, relaxing its compensation models and extending its deadlines for submission of proof of performance and reporting.

The big idea is to “arm” partners and help them overcome the operational and financial challenges caused by the outbreak.

HP said it will be offering short-term, market and country-specific incentives for channel partners which it said will vary by geography and partner eligibility and end customers a range of financing and leasing options.

HP  CCO Christoph Schell said: “As a global company, we understand the importance of acting globally while executing at the local level. Rather than taking a one-size-fits-all approach, we are taking a customised approach specific to the unique and evolving dynamics at the market and country level, depending on a variety of factors.

“We’re structured to ensure the continuity of our business operations even under the most challenging circumstances and we feel very fortunate to be in a position to offer the help and support needed by our valued partners and customers.”