X-OD (‘Exclusive Networks On-Demand’) is part of the outfit’s transition to subscription-based consumption. The new platform marks a revolutionary shift in how cyber and infrastructure solutions and related services are bought and sold, enabling partners to meet the market need for opex-based consumption and deliver a fully digital customer experience across the value chain.
X-OD is available today in the UK, Netherlands and France, with expansion into Belgium, Spain, Germany, Finland, Ireland and Austria from November 1st and the rest of the world in 2021.
Jesper Trolle, CEO at Exclusive Networks, said: “X-OD is a digital platform capable of turning virtually anything into a subscription, simplifying consumption and enabling new services and bespoke bundles to be created, sold and provisioned at speed and scale. X-OD allows vendors who are not currently subscription-based to derive subscription-based revenues. And there is no cost or risk for partners to onboard and begin transforming to new on-demand business models that they can promote under their own brand, with their own proprietary services and even beyond the vendors in the Exclusive Networks portfolio.”
Subscription-based IT consumption is a significant trend in the enterprise IT market, with many ‘as a service’ propositions well established as multi-billion dollar segments. Aligned with this is the deepening IT skills shortage at enterprise organisations, particularly in cyber and infrastructure where organisations increasingly seek to purchase defined business outcomes from technology rather than self-build and manage complex infrastructures and services, and where established and emerging vendors alike are increasingly leading with consumption-based offers.
“X-OD is the platform for partners to solidify their position as strategic IT advisors to their customers rather than merely suppliers”, added Trolle. “It starts with being relevant to market needs, and that means being fully enabled to sell and deliver on a subscription basis. But X-OD is much more than an everything-as-a-service architecture. It is optimised for customer experience and customer success, streamlining how end-customers can engage with technology and providing deep visibility into the customer environment for upselling and cross-selling purposes. There is great interest among our resellers and our vendor community is also very excited about the channel opportunities that X-OD represents. We invite our partner community to start this transformation by joining our extensive Live Demo webinar series available from today at X-OD.com.”
Pilot phases of X-OD were completed in the summer ahead of today’s launch, featuring three key vendors from the Exclusive Networks portfolio: Palo Alto Networks, Proofpoint and Google Cloud’s Chronicle. All vendors are available via X-OD, and the platform is able to let partners to deliver any product or service within a single subscription.