Channel needs to start thinking green

Schneider Electric has warned that channel firms will need to prove their sustainability credentials or face losing business.

Mark Garner, VP of Secure Power at Schneider Electric, said sustainability will become a key consideration for IT purchasers, along with traditional factors such as price. Moreover, he said Schneider is committed to having a carbon-neutral supply chain by 2030 and is working with channel partners on building green practices.

“There are targets that we’re aligning with our partners now to say ‘we want you to deliver so many of these software opportunities’ and the more we see that, the more we’ll be able to show the business benefit. People will see these revenue streams start to come through in their own organisations and that’ll help with the change of mindset, within our industry and within our partners”, he said.

Recent Volta Data Centre research shows that more than a quarter of UK IT decision-makers have changed utility provider because they disagreed with their views or environmental practices. This figure rises to 42 percent of those under 35 years old. More than half stated they would be more likely to use renewable energy from a utility service provider even if it was more expensive – rising to 72 percent of the under 35s.