In his new role, Beller will work to build new markets with the partner ecosystem, drive revenue, and ensure customer success through partners, including service providers, resellers, system integrators, independent software vendors (ISVs), OEM partners, and technology partners.
With over 20 years of experience in IT channels and alliances, Beller brings with him an established skillset to help strengthen and augment TIBCO’s partner programme. Prior to TIBCO, Beller helped Anaplan build its strategic partner ecosystem to drive its partner business globally and launched new “go-to-market” channels.
Prior to Anaplan, Beller was the Chief Channel Officer at ServiceNow, where his organisation was responsible for driving while managing an extensive partner ecosystem.
Before that, Beller spent 10 years at Salesforce acting in multiple capacities, including running Professional Services for the Americas; building a global partner enablement organisation and the Cloud Alliances programme; leading partner management in EMEA, APAC, and Americas; as well as leading the alliances “go-to-market” organisation. He has also held executive positions at Taleo, Oracle, and PeopleSoft.
Beller said: “Partnerships are about collaborating and growing together. I’m eager to help educate our partners on TIBCO’s product lines, as I believe no one can better serve the enterprise than TIBCO. I’ve been in this industry for two decades, and have always been impressed with TIBCO’s portfolio growth. I admire and respect TIBCO’s leadership, and their knowledge that partners are critical to this evolution. My goal and philosophy is to help drive momentum through revenue growth, innovation, and customer success.”