Avaya pushes subscription, SaaS and cloud

Avaya is pushing its subscription, software-as-a-service (SaaS) and cloud sales model to partners.

Speaking to the gathered throngs at the Avaya Engage conference, Jon Brinton, Avaya’s vice-president of North America channel sales said the vendor had increased partner incentives to encourage more subscription and services business.“We’ve made those changes to focus more on the company’s strategic imperatives for the enterprise customer – the migration to SaaS or subscription”, he said.

Brinton confirmed that Avaya was gearing its partner engagement around customer preference for cloud, and customer service becoming “multi-experience” – “incentivising our channel to work with our customers to help them as they develop their buyers’ journey for the modern consumer”.

Targeted at small and medium-sized enterprises (SMEs), Avaya Cloud Office will combine RingCentral’s UCaaS platform with Avaya phones.

The company also said that its enterprise private cloud offering, ReadyNow, which it rolled out last year, was now the fastest-growing part of its business in Europe, the Middle East and Africa (EMEA).

Avaya highlighted its investment in a new contact-centre-as-a-service (CcaaS) platform, Avaya IX-CC, which it described as being “built from the ground up as a cloud-based solution developed on a microservices architecture.”

Avaya’s new communications-platform-as-a-service (CPaaS) offering is billed to provide customers “to build apps with ease and integrate them into any application, workflow or communications system”.