Arctic Wolf dances with sales teams

Cybersecurity firm Arctic Wolf is aiming to ramp up its sales team in the UK.

For those not in the know, Arctic Wolf launched in EMEA in April 2021. Since then, the company says its partner programme has seen “significant growth”, reaching 35 partners, while experiencing increasing demand for its Security Operations Cloud.

The firm has also sealed partnerships with Formula One’s Oracle Red Bull Racing and Premier League football club Wolverhampton Wanderers, adding to its roster of partnerships with over 30 professional sports teams worldwide.

Arctic Wolf VP Clare Loveridge, said that the company needed to develop its channel momentum.

She said: “‘We’ve got more salespeople in the UK than we have anywhere else in Europe and we’ve got most channel traction as it stands currently in the UK.

“I have a marketing channel, but I also have three sales teams, soon to be four, covering the UK. All of those teams work very closely with their partner base, so channel momentum in the UK is absolutely key. I’m going to be bringing on more sales teams throughout the rest of the year in the UK and more channel resources. So building out the UK channel is fundamentally important to our growth.”