7digital teams up with Triller

B2B end-to-end digital music outfit 7digital has signed a new contract with Triller to power what it claims is the world’s fastest growing social music video app with its Music Platform-as-a-Service offering.

Triller has more than 250 million downloads and works with some of the biggest global artists, counting Snoop Dog, The Weeknd, Marshmello and Lil Wayne as strategic investors.

Last week it overtook TikTok and issued a release citing data from analytics firm Sensor Tower, to announce that its app has hit No.1 in all categories on the App store in 50 countries, including the United States, UK, Brazil, Germany, France and Australia. In India, it has already become the a major social platform following the ban on TikTok last month.

7digital will support Triller as it expands globally, providing access to 7digital’s global catalogue of more than 80 million tracks by licensing its API for music sampling and full-length audio streaming. 7digital will also provide Triller with back-end support for tracking usage and reporting to labels including Sony, Universal Music Group, Merlin and Warner Music Group.

Triller has recently launched several features to offer credit and revenue to artists, labels, and publishers making it the most sought-after platform available. This includes implementing a full-song, in-app streaming feature for paying subscribers, which will be supported by 7digital’s technical integration.